a multitude of small assets.
Each circle is a niche store built for about €2k. Stacking hundreds of positions dilutes the risk: a 25% success rate is enough to drive the upside.
WooCommerce architecture, 100% organic acquisition, no inventory: each supplier order is placed after the customer has paid.
Building rather than buying.
The creation pocket does not buy existing stores: it builds new ones, each positioned on a specific niche where competition is low and demand is identifiable. Lucrazia, the fund's partner for this pocket, designs and launches these stores for about €2k each.
Because the unit cost is low, the fund can multiply its positions. The goal is not for every store to succeed, but for a portfolio of several hundred stores to include enough successes to generate a high return.
The model assumes a 25% success rate. A successful store targets a margin of €800 per month and a value of €15 – 25k after three years. Stores that miss this target are built into the calculation from the outset.
Each niche is chosen from search data: query volume, intensity of competition, average basket and availability of reliable suppliers. Bedding, baby care, soaps, eyewear, health: everyday needs that customers look up for themselves.
Specific needs, demand that searches for itself.
Specific needs, demand that searches for itself.
A lean, repeatable architecture.
Each store is built on a proven, standardised technical base, which makes it quick and inexpensive to launch.
Visitors arrive through search engines, with no recurring advertising budget. Traffic builds over time and does not stop when a campaign ends.
Each supplier order is placed after the customer has paid. The fund ties up no capital in stock.
A few successes are enough.
Source: lucrazia.com (creation cost, success rate). Targets are not guaranteed.
A return that builds over time.
A niche store takes time to rank in search engines. The pocket distributes nothing in year one, then ramps up gradually to its cruising level.
Projected annual dividend distributed by the creation pocket, Y1 to Y5. Non-binding projection.
From idea to profitable asset.
Analysis of search queries, competition, average basket and available suppliers.
Lucrazia builds the store on a standardised WooCommerce base: catalogue, content, checkout journey.
Content production and technical work to position the store on its niche's searches.
Tracking traffic, sales and margin. Stores that take off receive more editorial work.
Each store is kept, strengthened or closed depending on its results. Successful stores may also be sold.
Why it is the dose of upside.
The risk on each position is small and known; the gain from a success is several times larger.
A store that fails to find its audience costs the fund its initial investment, about €2k. There is no stock to clear and no advertising commitment to honour.
A successful store targets €800 of margin per month, and a value of €15 – 25k after three years: several times its initial cost.
Stacking hundreds of stores dilutes individual risk. The outcome depends on the portfolio's success rate, not on the fate of a single store.
The established pocket carries the 15% dividend from year two. The creation pocket comes on top: it is the source of upside potential, not a condition of the return.
Specific markets, demand that searches for itself.
Bedding, baby care, soaps, eyewear, health: these are everyday needs that customers look up themselves on search engines. A specialised store that ranks well on these searches captures existing demand without having to create it.
Lucrazia brings the creation method and the SEO know-how. TakeMyShop and Lucrazia are paid together 15% of the stores' revenue: they earn when the stores sell.
- —Low-competition niches
- —Demand expressed in search engines
- —An operator paid on revenue
Two pockets, two complementary roles.
| Established pocket (⅔) | Creation pocket (⅓) | |
|---|---|---|
| Allocation | ⅔ of the fund | ⅓ of the fund |
| Sourcing | Direct, off-market, partner network | lucrazia.com |
| Ticket per site | €50k – 1M | €2k per site |
| Criterion / success | Payback in ≈ 3 years | 25% success · €800/month |
| Projected dividend | 12% in Y1, then 15% per year | 15% in Y2, 25% in Y3, 30% at run-rate (from Y4) |
| Role | The foundation of the dividend | The dose of upside |
Source: lucrazia.com (creation cost, success rate). Fund model projections, non-binding.
A steady core, a dose of upside.
See how the two pockets combine to target an annual dividend of 15% from year two, with upside potential once the portfolio reaches full run-rate.
The model assumes that around 75% of the stores created will not reach their target. The actual success rate may be lower than 25%. The stores depend on organic search, and therefore on changes to search engines, as well as on supplier reliability. The pocket's return is nil in year one. Non-binding projections; risk of total or partial loss of capital.